A NEW GENERATION OF ADVERTISING COLUMNS
Hans Eichenberger's Wogg No. 13 round cabinet is well known and loved as a multifunctional indoor advertising column, and has generated over CHF 50 million in sales to date.
How can a perfect product from 1994 be made fit for the future in the new millennium? With a more contemporary design. Voilà: the smaller advertising column, H: 195 cm – ø 40 cm.
TRIBUTE TO HANS EICHENBERGER
We had a lot of respect for the perfectly designed Wogg 13 advertising column (H: 224 cm, ø 50 cm), created by Bern-based designer Hans Eichenberger in 1994, and wanted to rethink it. His round cabinet with a square shelf tower can hold up to 24 files – which was the ingenious idea behind it.
In our homage to Hans Eichenberger, we remain true to the idea of the advertising column. Wogg 13 (H. 195 cm, ø 40 cm) is a slim, proportionally smaller round cabinet that is still suitable for offices, but now fits especially well in living areas. New motto in form and function: a completely round affair. Round turntable as a base, round body, round shelves, round sheet steel casing.
Christophe Marchand's new development from 2021 honours the great idea of a great designer and makes it fit for the 21st century. Eichenberger was known for his high standards, his extreme criticality and the fact that compromises had to be fought hard to achieve. We are happy that the ‘smaller’ advertising column has become a reality.
HANS EICHENBERGER
*1926 in Grosshöchetten/BE
Hans Eichenberger is an interior architect and designer SWB/VSI. In the years 1942-51 he completed an apprenticeship as a carpenter and worked as a trainee draftsman. He has had his own studio in Bern since 1951. Over the years, designs for various furniture collections and realizations have been created in collaboration with Atelier 5. His designs are represented in various collections, including the MoMA in New York, the Vitra Design Museum in Weil am Rhein and the Museum for Design in Zurich.
THE LITFASSSÄULE - THE ORIGINAL
It appears where it belongs – iconically staged on the popular shopping street.
Right at the heart of life.
With Wogg No. 13, space becomes a statement.
It stands for Swiss design culture – clear, sophisticated, unmistakable.
Wherever space, expression and design take centre stage.
Swiss Made.
DESIGN IN THE CENTER OF LIFE